Persona’s help to focus on who the product is aimed at.
Ask questions like:
- What does this type of user need?
- What do they want?
- What do they like?
The answers can help to keep the team focused on who they are building a site for, ensuring that the user is at the forefront of the peoples mind when making design and build decisions.
Persona’s can also help in discussions as role playing can be used to explore the product. They can help people be a little more objective about what is being built and enable people to see things from someone else’s perspective.
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