Visuals communicate things that words cannot. In conjunction with wire frames and prototypes, mood boards contribute a vital role in delivering a product that looks like your client wants it to. A picture is worth a thousand words and mood boards help you create that picture. Mood boards should be informed by brainstorming and the requirements capture process. They help to develop a visual vocabulary for the product that will eventually lead to a style guide. No one wants to spend days on treatments to find that they have completely misunderstood what the client has wanted. Mood boards help you avoid this by having a conversation about visuals using visuals. A client should view a mood board and see what their brand aspires to be in it and be excited by it. Mood boards should be aspirational and inspirational. ‘Look at all this great design, lets design something as good or better in this vein.’
